Brand Strategy For Healthcare Startups: What To Prioritise First
And Our Healthcare Leadership And Innovation Webinar For May
Welcome to this week's edition of Care City Weekly, our weekly roundup of articles published on our website and a list of what we're reading/interesting finds.
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Latest From Care City Media
May Healthcare Leadership And Innovation Webinar
The May edition of our Healthcare Leadership and Innovation Webinar is around the corner, and we're very excited to host a special guest from the healthcare innovation landscape in Africa.
Brand Strategy For Healthcare Startups: What To Prioritise First
"Healthcare startups operate in a uniquely complex environment where trust, credibility, and differentiation are paramount. Before investing in design or advertising, founders must first clarify their brand's purpose, understand their target audiences, and ensure full compliance with industry regulations. From establishing a clear value proposition and visual identity to building digital touchpoints and iterative storytelling, prioritising these foundational elements will position a healthcare startup for sustainable growth and patient/user engagement."
Five Dreadful Ideas Healthtech Innovators Must Avoid At All Costs!
"In the world of innovation, there are attractive ideas that innovators, investors, leaders, and entrepreneurs must avoid. And it's not because these ideas are bad. In fact, most of them are excellent and exciting ideas that have a lot of problem-solving potential. The problem usually boils down to factors like execution, strategy, and, most importantly, what I call seasons. While many exciting, innovative ideas exist in the health tech ecosystem, successful implementation requires patience, strategic planning, and a keen understanding of timing."
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Interesting Finds And What We Are Reading
Mali Pioneers Novel Hybrid Vaccine Delivery Approach To Combat Malaria
"On World Malaria Day, Mali's Ministry of Health, with support from Gavi, the Vaccine Alliance (Gavi), UNICEF and the World Health Organisation (WHO), launched a first-of-its-kind malaria vaccine delivery approach, aiming to reach children aged 5 to 36 months. The country becomes the 20th in Africa to introduce the malaria vaccine into its routine immunisation programme with support from Gavi. It is the first globally to implement a hybrid approach to vaccine delivery: providing the first three doses monthly throughout the year based on age, followed by the fourth and fifth doses given seasonally in May or June of the following years, before the high malaria transmission season starts. Providing malaria vaccine doses seasonally is a strategic approach, as it aligns the period of highest vaccine protection with the period of highest malaria risk, and evidence, including research from Mali, shows it maximises impact."
Finding Startup Ideas And Building In Heavily-Regulated Spaces — Lessons From Cash App & Carbon Health
In this interview, Ayo Omojola (Carbon Health) shares lessons for going "unreasonably deep" when building products in heavily-regulated industries (like healthcare).
What does it take to build products that really deliver and stand out?
According to Ayo:
Hire and manage with the goal of making yourself obsolete.
Find the opportunities where it's easy to stop, and keep going.
Carefully choose what to work on before you start grinding.
Read the full interview.
Our Favourite Daily Quote Of The Month
We share some of the finest quotes on leadership, innovation, entrepreneurship, growth and productivity on our social media to help inspire our community to do more and keep it going.
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